Snapchat is often seen as more than just a social media platform; it’s a place where creativity and connection converge. What makes Snapchat especially intriguing for advertisers is its commitment to augmented reality. A self-serve programmatic ad platform can help make the advertising game easier.
To make the most of your Snapchat advertising endeavors, let’s explore some strategies and best practices that will help you navigate this captivating digital landscape and unlock its full potential.
Types of Snapchat Ads
Here are the different types of Snapchat ads that you can work with a self-serve ad platform:
- Single Image or Video Ads: These are concise and engaging ads that feature either a single image or a short video clip. They are designed to capture the viewer’s attention quickly and convey a message or call to action within a brief time frame.
- Collection Ads: Collection ads are a format that enables advertisers to showcase multiple products or offerings in a single ad. Users can tap on the ad to see a collection of related items or products. This format is excellent for e-commerce businesses looking to display a range of products and encourage shopping.
- Dynamic Collection Ads: Dynamic collection ads take the concept of collection ads to the next level by automatically generating personalized product recommendations for users based on their preferences and behavior.
- Story Ads: Story ads appear within the “Stories” section of the Snapchat app. They are full-screen, immersive ads that seamlessly integrate into the user’s Stories feed. Story ads are typically a series of images or short video clips that users can tap through.
- Commercial Ads: Commercial ads are extended-length ads that are designed to engage users over a longer duration, typically between 3 to 180 seconds. These ads are suitable for sharing more in-depth content, such as storytelling, product demonstrations, or longer narratives. They often appear in premium or exclusive placements.
- AR Lens Ads: Augmented Reality (AR) Lens ads are interactive and playful ad formats that leverage Snapchat’s AR technology. These ads allow users to transform their appearance, try out products virtually, or engage with branded AR experiences. AR Lens ads are known for their high engagement and shareability.
- Filter Ads: Filter ads involve the use of branded filters or overlays that users can apply to their photos and videos. These filters can be themed around specific events, promotions, or brand campaigns. Filter ads are a fun and interactive way for users to engage with brands and share their experiences.
Snapchat Advertising: Best Strategies
If you’re considering incorporating Snapchat into your marketing mix and a self-serve programmatic ad platform to implement them, it’s essential to approach it strategically. Here are some tips and strategies to help you succeed in the world of Snapchat advertising:
Make Your Snapchat Ads Blend In
Snapchat rewards advertisers who create ads that seamlessly integrate with the platform’s environment. Keep your ads short, ideally lasting for five to six seconds. Avoid overly polished content, and design your ads with the assumption that users will have their sound on. User-generated content (UGC) can be especially effective in engaging the audience.
Take Advantage of Snapchat-Specific Features
Snapchat provides unique tools to enhance your campaigns. Explore features like Instant Create, which automates campaign creation with a single picture or video. Advanced Create offers more customization options.
The Snap Audience Network extends your ad placements beyond Snapchat, respecting user privacy. If you have a physical location, ensure it’s added to the Snap Map for visibility.
Weaving Snapchat into Your Cross-Channel Campaigns
For the most impactful advertising, consider incorporating Snapchat into cross-channel or omnichannel campaigns. By reaching your audience at various touchpoints, you provide a unified customer experience. Managing multiple platforms can be challenging, so consider using an omnichannel advertising platform for streamlined campaign management.
Snapchat’s journey is a testament to its resilience and adaptability in the ever-changing world of social media. With a dedicated user base and a commitment to AR innovation, Snapchat offers a unique and enticing platform for social advertisers.
To unlock the full potential of Snapchat advertising, remember the tips mentioned above and leverage a self-serve programmatic ad platform for better results. In this dynamic digital world, Snapchat continues to be a place of innovation and opportunities for those who are ready to explore its potential.